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Product Development

  • Direct and oversee skincare and body care formula development with third party manufacturers and chemists

  • Develop custom fragrances from brief to final scent

  • Manage clinical and consumer testing, analyze insights and create efficacy claims

Product Marketing

  • Translate ingredients, benefits and functional product information into a compelling, consumer-friendly marketing narrative

  • Develop distinct positioning and identity to ensure competitive differentiation

  • Create educational materials for retailers or internal brand teams 

Editorial Direction

  • Strategize campaign messaging for marketing and ads

  • Direct copy and messaging hierarchy on primary and secondary packaging

  • Guide copy for web, press releases, external presentations and retailer materials

  • LinkedIn
  • Instagram
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