Beauty Industry Consultant
Salt & Stone
Led product marketing and new launch campaigns.
Advised product development for formulas and fragrance.
Copy lead for product marketing, campaigns, ads, emails and social.
Soft Services
Led consumer testing studies on all products for claims and B&A photography.
Interim copy lead for marketing, social, e-mail and product.
Clinique
Managed global product development for formulas, clinical and sensory testing, shade matching and manufacturing oversight.
eos
Led product development for body, lip and special collections.
Consulted for product marketing and future innovation, package concepts and copy.
Founding product developer for the Shave Collection.
Advised product marketing, benefits and positioning, and future innovation.
Founding product developer for all body washes, lotions and fragrances.
Guided claims testing, product marketing and copy.