I'm a beauty industry consultant based in Paris, specializing in skincare, body care and fragrance. As a trained product developer and experienced editorial writer, I partner with early stage, international beauty brands to guide NPD, marketing, copy and strategy. 

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For the past decade I've supported start-up and legacy brands like Clinique, Glossier, Salt & Stone, Soft Services and Eos Products to launch award-winning products across global markets.

 

By collaborating with early-stage founders, I've been able to support their brands' growth into retailers like Sephora, Target and Walmart through thoughtful partnership on technical and creative development. 

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Before discovering a love for product, my introduction to the industry was editorial, through Teen Vogue and Into The Gloss. Since then my writing has been featured in Allure, Elite Daily and Time Inc. publications.

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I founded Eleasium in 2024.

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Select Interviews:

Smell Ya Later Podcast

Into the Fridge | Plant Based

Sephora x Soft Services